![]() ![]() Now I’m trying to figure out what’s going to happen in the next five years. That was, of course, way too early and I lost lots of money doing that. I started an internet company in the late 90s that was doing what Spotify is now. I’ve been quite good in the past few years to always be a little bit early, sometimes way too early. They want to know what’s happening today and tomorrow. ![]() People are not interested in what was happening yesterday. Just like you, working on new topics is basically mandatory, because this is how you keep interested, and this is also how you feed your own information and your own thinking. I have a gig coming up in Greece, for a very big gaming community, so I’m preparing for being able to work on new topics. For example, now I’m working on a major talk about the metaverse and I’ve been doing a lot of talking about the metaverse. It’s very much driven by the assignments I get. My routine during the week is usually about 50% research, and then 50% production for my keynotes, speeches, and preparation. I use a lot of different tools for that to be able to read when I’m waiting for the taxi or sitting at the lounge, that’s where I do most of my reading. I use Pocket, which is also an offline saver, and the Kindle for reading, for underlining, and all these kinds of things. I have at least 300,000 articles on there. Instapaper saves stuff to offline, so I do that. I use a bunch of amazing tools that are out there now, including, of course, Instapaper, which is my favorite app. Gerd: Yes, I have to admit, I probably do most of my reading when I’m traveling because the traveling is conducive to not sitting down with your designing keynote slides or writing something besides but to just browse, so most of my work on reading is done on the mobile, and on the iPad. Ross: Yes, there’s plenty out there to overwhelm us! Do you have a daily or a weekly schedule? There are things which you do at particular times of day, checking your feeds, or having time for reading books? But I think it’s something you practice, it’s not something that is easy to achieve when you’re first getting started because the field is overwhelming. Offline is the new luxury because you go off into nature, things can settle down a little bit more. Part of that includes what I call offline luxury. Yes, it’s wide, but you really have to practice not getting overloaded or being bogged down. What I call digital obesity, is to get fat with information.īasically, I have a certain diet, I read three or four books a month on the Kindle, I have thousands of feeds, I monitor different topics, I talk to a lot of people, I watch a lot of stuff on YouTube. Something we have to watch out for, I think as a professional, as futurist, to do a lot of different topics, is overload. Basically, 90% of what I do is reading, research, and talking to people about stuff, it has just become a lifestyle. I think the most important thing I’ve realized over the years, is it’s not so important just to understand in terms of logic, with reports and spreadsheets, but it’s important to understand between the lines. ![]() Gerd: You have to practice over time to deal with a huge amount of information and understanding. What’s the most important thing? How on earth do you do it? All these news items that are going on, you’re scanning that, making sense of it, helping people going out in the world. Ross: In that role of a futurist, you have to keep across an extraordinary amount of change. Ross: You’ve been a futurist for how many years? Ross Dawson: Fantastic to have you on the show Gerd. ![]()
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